Why Digital AdS Help Your Business Scale

When it comes to advertising your business there are only a few options (at least a few that work)…

Traditional Media (TV, Radio, Newspaper, Flyers, Direct Mail)

Digital Media (Google, Facebook, and others)

[Ready for help, skip right to the application here]

In 2017, Digital Advertising will surpass traditional media for the firts time in history.

While we’re not saying that traditional advertising is dead, it is becoming more and more challenging for small businesses to compete. In digital advertising, speed and agility pay off, which is why small businesses can not only compete, but WIN.

What’s the difference between Digital and Traditional Advertising?

Let’s start with cost…

Here’s what you can expect to pay for the two advertising channels courtesy of Frac.TL (Get the complete breakdown here: http://www.frac.tl/research/marketing-costs-compared)

Note: CPM means Cost per Thousand Views, CPC means Cost Per Click

[Keep reading to find out why this matters…]

At first glance, the costs look similar. Obviously, digital advertising is cheaper, but the chasm between the two is much larger than you may think!

Let’s start with TV at $33.85 per Thousand Views.

Chances are if you are targeting a popular show, you might have roughly 1.0 million viewers, which would cost $33,850 for 30 seconds (1,000,000 viewers / 1,000 x $33.85) to reach a broad audience.

The challenge with those 1,000,000 million viewers is, we don’t know how they are.

While we may have some general demographic and segmentation data, it is very hard to measure what impact the ad had, and even harder to measure a direct ROI.

How does digital advertising differ?
Alternatively, let’s look a 30-second spot on social. While the CPM is roughly $10 cheaper at $24.60

Let’s assume the size of that audience is only 25,000 people. Your cost would be $615 to reach a specific audience (25,000/1000 x $24.60).

We no longer need to cast as wide of a net (say 1.0 million viewers), we can target a very specific group with detailed demographic data, for example: “married, expecting parents who are vets, between the ages of 25-34, earning $60,000 per year, living within 15 miles of Columbus, Ohio…” While the audience is significantly smaller, we are able to hone in on the key personas that resemble your best clients.

While the audience is significantly smaller, we are able to hone in on the key personas that resemble your best clients.

$615 versus $33,850 – it’s like giving David a Rifle instead of a sling in his fight against Goliath. This is how small businesses can win!

So why doesn’t big business go down this road? They are starting to, but the difference is, you probably know your customers better than they ever will – that is your silver bullet.

So now that we’ve told you why digital is the underdog’s silver bullet, what’s next?

There are two options:

You can do it yourself – learn Facebook Ads and Google AdWords over the next 2-3 weeks and become fairly proficient,

Or…

Let us help you. We don’t want to see you make the painful mistakes and waste your time and money (we already did that building our own business). Instead, we will help you build a system that will allow you to see an ROI and enable you to scale your business.

Here are some of the benefits you can expect from our Digital Ad Management Services:

Eliminate wasteful spending
Implement systems for tracking and optimizing digital ad spend
Increased Conversions
No more headaches trying to keep up with the constant changes to each platform
No complex software to manage
No training required
One flat fee

How does it work?

We pride ourselves on simplicity. All that we ask is for a 45 minute call to discuss your business, what your goals are, and what your expectations are.

{SCHEDULE AD COACHING CALL}

During that call, our goal is to determine how we can help you reach and exceed your goals. We will provide you with actionable steps you can take right away, along with links to some tutorials that will make it easier to implement.

After the call, if you are interested in working with Foley Media, we will send you a client application that will allow us evaluate your ad campaigns, sales funnels, and what measurement is in place to track your success.

{SCHEDULE AD COACHING CALL}

Have more questions? Visit the Contact Us page.