Why everyone loves an underdog story

Whether you are a sports fan or not, everyone loves to hear about an underdog story. Whether that story is about a start-up company on the brink of failure, coming back to be what seems like an overnight success or the New York Giants Superbowl win of the favored New England Pats (Go Giants!), both are captivating.

During this year’s Superbowl Chrysler aired one of the best advertisements I have seen in years, yet again the “underdog” theme appears (here’s the video):

This iconic video, featuring Clint Eastwood, shows the spirit shared by entrepreneurs, the willingness to lay it all on the line to pursue their dream, not the American Dream, but their own dream.

As this blog evolves it will be my personal objective to share the successes, failures and underdog stories that make business so unique. I look forward to learning from my clients as much as I hope to enlighten them and help them grow their businesses.

I encourage you to subscribe and follow my blog for helpful marketing tips, strategy and trends.

Enjoy the ride.

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