Thank William Shakespeare for Brand Development
“What’s in a Name?” – William Shakespeare
I think William Shakespeare was on to something centuries ago when he said; “What’s in a Name?”. Branding experts took that famous saying to develop incredible brands and brand icons such as Nike with the “Checkmark” and “Just Do It”, Marlboro with “The Marlboro Man“, and of course Apple with the “i-Brand” of products.
Along came the web, and soon brand development evolved to include a website, companies needed to adapt to include a website and transition their brands to a virtual consumer, and in some cases even move their store fronts to sell online.
Social Media and Mobile Access have been the fastest and most important change to brand development. Although agencies are scrambling to adjust and create marketing strategies, and “guru’s” claim to have found the “secret to social media and mobile marketing”, many businesses are still very unsure how to fit this within their brand development and marketing strategy.
How can Foley Media help with Brand Development?
Foley Media works with their clients to develop a brand that can be delivered through traditional and modern mediums. By working closely with clients, we are able to understand their objectives and deliver a brand that has the opportunity to connect with their ideal clients through the correct mediums. We help clients develop “persona’s” which help fit the brand development in to a larger, more cohesive marketing strategy.
To complete your marketing assessment to see how your brand stacks up to your competition, or to start from scratch. Please fill out our contact form, or call us at the number at the bottom of the page.