What Is A Content Marketing Strategy?

“Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” – CMI

We want to simplify this for you: Create and distribute value (your expertise) to a clearly defined audience.

Most businesses struggle with embracing the power of content marketing for a number of reasons, but the two most common are:

  1. The don’t believe in the power of content marketing, and,
  2. They don’t have the time to create content

Ironically, one of our longest standing clients struggled with the same problem, and until recently was wondering if it really works…

“Do you remember that site we built 4 years ago, and the two articles I wrote on real estate investing in our area – I just got another lead from it and I haven’t updated it in years…”

The full story behind that quote dates back to Foley Media’s first client. At the time, we were focused on SEO and had created a site dedicated to his expertise in real estate investing. We took a look at what people were interested in, created a very clean, simple site, and created content that helped answer some of the most frequently asked questions about the real estate market. As his business great and he got busier, content production sank in priority. However, the time and effort he put into those original articles started to go to work – and continue to perform to this day.

So how does a content strategy help you? Well, let’s chat. Schedule a no-obligation call to find out.