What we believe

“Insanity: doing the same thing over and over again and expecting different results.” – Albert Einstein

At Foley Media, we believe that marketing is fundamentally broken. If you want to get the attention of your customers you need to be willing to think differently, execute more effectively, optimize what works, and then repeat and scale to yield better results.

The SIMPLE MARKETING THEORY (THink, Execute, Optimize, Repeat, Yield).

Think

Most of the business owners we talk to admit the same thing: ‘we know we need to be on social media and need to rank on Google,‘ yet many of those same business owners would admit: ‘we don’t know where to start.’

It starts by understanding where you are today, and where you want to get to next.

We work with each of our clients to gain an in-depth understanding of their business, their ideal customer(s), and their business goals.

This allows us to align your goals, resources, and budget, to create a strategy that focuses on results and driving scalable growth.

Execute

We want to get you where you are going as quickly, and as painlessly as possible. The way we do that is simple: find out how much it costs your business to acquire a customer, then do it faster and cheaper!

Our entire business is based around helping you grow and scale your business, and we do that by focusing on the numbers that matter, not getting lost on vanity metrics.

I have yet to meet a bank that will accept Likes and Video Views as a form of payment!

Optimize

The secret to scaling your business is simple. Figure out how much it costs to acquire a customer, then do it faster and cheaper.

Our primary focus is understanding exactly how much it costs you to acquire new customers. Once we have that benchmark established, our goal is to optimize your sales funnel by getting the right content, in front of the customer(s), at the right time.

We continue to test and optimize so that we can yield better results for your business.

Recent Posts

  • Why Nike has the best marketing strategy for...
    by foleymedia on April 9, 2012 at 3:30 pm

    The Marketing Strategy behind “Just Do It”, and why it works for small business “Just Do It” is one of the most recognized trade marked brands in the world. If you have  watched television in the last 20 years you are likely to have seen at least one of Nike’s […]

  • Why everyone loves an underdog story
    by foleymedia on February 15, 2012 at 6:43 am

    Whether you are a sports fan or not, everyone loves to hear about an underdog story. Whether that story is about a start-up company on the brink of failure, coming back to be what seems like an overnight success or the New York Giants Superbowl win of the favored New England Pats (Go Giants!), both […]